The first evening dresses by Christian Dior weighed 30 kg

The first evening dresses by Christian Dior weighed 30 kg

21 January 2019, 17:44
A source: © gazeta.ua
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Christian Dion developed 22 different silhouettes, the female figure could be similar to 8, and H, and A or Y, but the length of all his images was always between the knee and the ankle. And all women perfectly followed his ideas. Dior invented new silhouettes, so that interest in fashion did not weaken. The fashion designer set the tone, and the rest obeyed him.

He created unique outfits and loved to be copied. His “New Direction” is most likely a revival of that beautiful past, where there were luxurious and elegant dresses. And in this his creative genius was realized in full.

In the first collection of the designer, day dresses weighed up to 4 kg, and evening dresses — up to 30 kilograms, but Dior’s desire to revive great luxury was too great.
Photo © gazeta.ua

Dior's models showed theatrical outfits, they quickly replaced each other, the names sounded, and the sweeping outfits were breathtaking. The fashion designer knew the market well, took care of sensations and commodity turnover himself, had outstanding business qualities.

Christian Dior was a good diplomat in his field. When he was in America at the Oscar award in the field of design, he announced free copying of the masterpieces, but on condition that the author received some amount from all sales, that is, Christian Dior invented a license fee.

And since 1949, the circulation of each of his ideas gave interest. And from that time on he began to sell the right to put his trademark. In this case, the license holders had to work either in the style of a master, or copy his models.
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