Childhood Treasures: Large Collection of Liners Exhibited at Violiti
A collection of gum inserts - a set of stickers and color pictures from different years of production. They were bought, changed and even won.
The insert collection includes stickers and color images of various topics. Conventionally, several areas can be distinguished - technology, film and pop celebrities, toys, sports, animals. Most of the collection is made up of cartoon comics and shots from action films of the 1980s and 1990s.
It is believed that William Wrigley was the first to insert a package insert for chewing gum in the early 1930s. These were brightly colored paper-based pictures depicting comic book heroes, athletes and exotic animals.
At the same time, the first liner collectors began to appear. Often children and even adults bought chewing gum to get the coveted bright picture. The very same "toffee" faded into the background.
In 1933, Wrigley began using thick cardboard for liners. Pictures of superheroes, pirates, cartoon characters appear on them. The scale of collecting inserts “unfolds” even more.
The serial production of rubber bands with inserts begins in the pre-war period. In 1938, one of the Canadian companies posted on them photographs of Hollywood stars, consisting of 40 double-sided pictures.
Since World War II, many competing companies have been putting exciting comics, baseball cards, and celebrity images into chewing gum packaging. And they do it serially. And this has already affected the development of a whole direction in collecting.
The insert collection includes stickers and color images of various topics. Conventionally, several areas can be distinguished - technology, film and pop celebrities, toys, sports, animals. Most of the collection is made up of cartoon comics and shots from action films of the 1980s and 1990s.
It is believed that William Wrigley was the first to insert a package insert for chewing gum in the early 1930s. These were brightly colored paper-based pictures depicting comic book heroes, athletes and exotic animals.
At the same time, the first liner collectors began to appear. Often children and even adults bought chewing gum to get the coveted bright picture. The very same "toffee" faded into the background.
In 1933, Wrigley began using thick cardboard for liners. Pictures of superheroes, pirates, cartoon characters appear on them. The scale of collecting inserts “unfolds” even more.
The serial production of rubber bands with inserts begins in the pre-war period. In 1938, one of the Canadian companies posted on them photographs of Hollywood stars, consisting of 40 double-sided pictures.
Since World War II, many competing companies have been putting exciting comics, baseball cards, and celebrity images into chewing gum packaging. And they do it serially. And this has already affected the development of a whole direction in collecting.
